WHO: Co-founder of Liderlamp, with her father. He has worked in this lighting and deco details firm since 1999, gradually assuming more responsibilities until he arrived “in front of the ship” about five years ago. It has a physical store in Zaragoza, and since 2015 also online.
A personal plan with great enthusiasm. My secret wedding, which is going to stop being right now.
When you don't work, you are ... Thinking and machining something.
What is your success based on? We have managed to present our lamps as a decorative object of the house and not only as something functional. We also have almost a thousand references in the e-shop, and although only a small part is of our own production, many supplier designs are customized for the customer.
Three basics in your day to day. My mobile, my bullet journal, and my bag.Courtesy: Google / See text field
Twenty years ago you opened the physical store in Zaragoza, but one day you decided to make the leap to online sales, how did it happen? For me it is a romantic story, which began with a lamp that I bought second hand on the Internet to restore it and place it in the shop window. Then came many other second-hand and then, I created the blog La Trastienda de Liderlamp, which led me to know the social networks. These gave me the push to open the online store in 2015, which today accounts for almost 80% of total sales and continues to grow.
Do you find out what is your number 1 in sales? Right now the lighting collections midcentury.
And your latest news is ... We are about to launch it and it has us crazy, it is a floor lamp that will not leave anyone indifferent.
Your lamps are in influencers' houses, what does it mean for your store? They are very positive experiences. The dream house, of @balamoda, with our lamps, has given us a lot of visibility; That is a reality, but we also have some clients that for us are our true influencers, you just have to take a look at our Instagram @tetezgz to see how well they treat us and the love we receive.
And on a personal level, which of the functions you perform in Liderlamp do you enjoy most? I do so many different things throughout the day that I think with everyone, although the management of social networks brings me a lot and I have a great time.
An inspiring landscape. The Navarro Pyrenees.
What makes you always smile? My three nephews.